Australian Fashion Dubai Launch
Made in Australia
For the first time, Australian Fashion & Accessories were invited to exhibit at the 3rd edition Prestige Fine Fashion Trade Fair held in Dubai, UAE.

The Deep Vision 4B Branding Model: Be - Become - Belong - Bond™ was used to organize and stage this launch.


Launch Australian Fashion at Prestige and introduce “made in Australia” merchandise


Dubai based DHL sponsorship for fashion logistic & promotion. Market & audience pre-trade fair analysis on: cultural and buying behaviours.  Collaboration and alliance with: an Australian press and local regions press & media. Pre-trade fair promo Branding campaign in the Middle East & Gulf Regions, organizing and staging the event.

(point of difference) meaningful experience

Buyers attending the trade fair and private showings were given a limited edition of Sydney photoetched pictures, as gifts, these were made in Australia and produced by Deep Vision.


Deep Vision’s stand at Prestige stirred up interest from Dubai radio, press and TV. Hana Guenzl successfully negotiated interviews with, amongst others, ‘One Dubai’ TV Channel, the Russian Emirates Magazine (circulation in Dubai & Moscow), and also TV filming of the Austrade-presented, Australian Fashion Showcase in Dubai, which included Deep Vision Prestige-exhibited designer, Jayson Brunsdon.

Deep Vision’s stand was sponsored by Dubai based DHL for fashion logistics and promotion.


Hana Guenzl has received a personal commendation from Her Excellency the NSW Governor Professor Marie R. Bashir AC. She stated: …”it seems that you have made an initial positive impact, and I appreciate your comment about the importance of ‘showing a seriousness of creating long-standing business relationships with potential buyers’.  I applaud the efforts underway, and believe Australian women’s fashion, across the various age groups, should find great acceptability in the region”...